Iowa Specialty Hospital

Notes from Steve

May 25, 2020

“You never let a serious crisis go to waste. And what I mean by that is it’s an opportunity to do things you think you could not do before.” Rahm Emanuel


Regardless of your political leanings - the above quote is applicable now. What are we doing now that seems “easy” that we weren’t able to do before? A great example is utilizing Zoom/Skype/Facebook live/Google Duo … other platforms for work, patient visits, conventions, learning … all sorts of stuff. Before all of this it seemed like walking in deep mud, slow and messy; but when you had to move - you did. How about the whole process of cleanliness and screening and how quick it was for society to give up touching (hugs, handshakes, etc.)? The lesson is that when we need to act, we will.


I posed the question today - with all that has changed, how do we as a business, community, society as a whole, take the best of the changes and move to a different - even better - paradigm? My coach said last week that our individual goal should be to make our bodies the least hospitable host for a virus to live and grow in. Basically, be healthy - improve your physical health to place where no virus is able to penetrate. From a societal perspective - the push as of late has been to “mask up” has been less about protecting ourselves and more about keeping others safe. Is it possible that society becomes more empathetic (caring about others) through this crisis?? And from a business perspective - how do we improve and grow in the different areas (e-health), prevention, and health promotion??


I wrote before that in some ways this was our adult gap “year”. My perspective of a gap year is the time when you figure out what you want to do for your next chapter in life. This is our time to grab on to what we did well and move forward. Seize the day, grab the brass ring, just do it. We were amazing and we are amazing and in the future … we will continue to be even more amazing.  

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